7 May 2014

Retailers can use video surveillance data to increase sales

SingTel has launched the SingTel Video-Analytics-as-a-Service (VAaaS), a solution developed by KAI Square (KAI), a Singapore-based startup, that businesses can use to improve customer engagement, increase sales conversions, and optimise manpower.
  
Lee Han Kheng, SingTel’s Vice President Global Products, Group Enterprise said: “SingTel's VAaaS is a subscription service that leverages analytics to extract information from video images. With this technology, businesses can gain insights into customers’ in-store behaviour and configure their operations to better serve customers’ needs.”

“By applying VAaaS in the retail industry, businesses can design better store layouts, drive sales of popular products and deploy manpower more efficiently. It is a solution which eases two main concerns retailers face today – pressures from high upfront costs and manpower shortage. As it is accessible on mobile platforms, the VAaaS is a useful tool for retailers to maintain constant line-of-sight of operations in multiple outlets,” he added.

KAI is a SingTel Innov8 (Innov8) investee company. Innov8, SingTel’s corporate venture capital arm, had invested in KAI when it led a Series A investment round in 2012. KAI has since developed its award winning flagship product, KAI Square Unified Platform, which consolidates and processes large amounts of information, and forms the basis of the VAaaS. 


Read more about the specific activities tracked by the VAaaS here.