SingTel has launched the SingTel Video-Analytics-as-a-Service (VAaaS), a solution developed by KAI Square (KAI), a Singapore-based startup, that businesses can use to improve customer engagement, increase sales conversions, and optimise manpower.
Han Kheng, SingTel’s Vice President Global Products, Group Enterprise
said: “SingTel's VAaaS is a subscription service that leverages
analytics to extract information from video images. With this
technology, businesses can gain insights into customers’ in-store
behaviour and configure their operations to better serve customers’
“By applying VAaaS in the retail industry, businesses
can design better store layouts, drive sales of popular products and
deploy manpower more efficiently. It is a solution which eases two main
concerns retailers face today – pressures from high upfront costs and
manpower shortage. As it is accessible on mobile platforms, the VAaaS is
a useful tool for retailers to maintain constant line-of-sight of
operations in multiple outlets,” he added.
KAI is a SingTel
Innov8 (Innov8) investee company. Innov8, SingTel’s corporate venture
capital arm, had invested in KAI when it led a Series A investment round
in 2012. KAI has since developed its award winning flagship product,
KAI Square Unified Platform, which consolidates and processes large
amounts of information, and forms the basis of the VAaaS.
Read more about the specific activities tracked by the VAaaS here.